User Experience Designer at Rituals

Amsterdam, The Netherlands • May 2022– May 2023

UX Designer at Licenseware (Freelancer)

Utrecht, The Netherlands • Feb 2022– May 2022

UX Designer at Anès (Freelancer)

KSA & The Netherlands • May 2021 – Feb 2022

• Increased stakeholder satisfaction on my client's website to 50% by redesigning the company responsive website through wireframing, prototyping, and several rounds of iteration to design for accessibility. While collaborating with the founder, and the marketing team in a span of 3 months that significantly improved team bonding, resulting in 30% faster product delivery.

• Speed up design and front-end engineering progress by 25% by establishing a scalable design system based on the brand identity guide.

Creative Director at dyar

Riyadh, KSA • January 2017 – April 2020

• Improved user retention by 75% by redesigning presentation assets, including keynotes, worksheets, and documents in a span of 3 months while collaborating with the founder and the design team.

• Synthesized innovation consulting Storytelling Communication models while collaborating with the founder, leading to 90%+ stakeholder satisfaction.

• Increased Client's target audience's interest in their communication messages by 50% through  designing a better communication strategy based on storytelling used at 5+ firms, including The Ministry of Health in KSA. And a variety of NGOs.

Graphic Designer at anesign (Freelancer)         

Malaysia, Yemen, KSA and GCC • July 2010 – December 2016

• Designed over 100+ projects of logo design, iconography, and typography to full Brand identity and advertising campaign for both Print and Digital (RGB, CMYK), including App concepts, landing pages, and information architecture to Copywriting (UX Writing), through rounds of iteration based on feedback from clients and stakeholders, resulting in 90% stakeholder satisfaction.

• Generated high clients interest and built 1000+ connections with local designers from two continents by executing digital and print design projects in at least two languages. Resulting in great friendships and professional relations.

Collaborator at King Saud University (Postgraduate Position)

Riyadh, KSA • August 2014 – May 2016

• Brought significant insights to King Saud University brand identity, by being involved as a member of the Brand Identity comity as design and communication expert. The design research for the print and digital design, included over 3 rounds of survey and interviews on 70+ educators and students. To the launch of the Identity guideline.

• Increased the Mass Comm faculty members collaboration between staff and educators through worksheet redesign while collaborating with the dean office, professors, lecturers, international students and data analyst.

Online Marketing Coordinator at Gulf Data

Riyadh, KSA • January 2011 – October 2015

• Managed an International communication team through the agile framework while collaborating with the translators, and the design team in a span of 3 years that significantly improved team bonding, resulting in 50% faster campaigns launch and reports delivery.

• Increased the STC Brand awareness among international expats in Saudi Arabia by 30+% through discussion forms and social media while collaborating with teams from J. Walter Thompson International Advertising Agency.

PhD in Communication & Digital Media at King Saud University

(4.75/5.0) • Riyadh, KSA • 2019–2023

A PhD candidate, research focus on Media User Experience, Digital Communication and Storytelling. ABD All But Dissertation.

M.A. in Mass Communication at King Saud University

(4.69/5.0) • Riyadh, KSA • 2014–2019*

Mass Communication/Media Studies, Advertising, and Storytelling Research Focus.

B.S. in Graphic Design at Curtin University

(73/100) • Perth, Australia • 2007–2010**

Commercial and Advertising Art, Major in Creative Advertising Design, Digital and Print.

Foundation in Design at Limkokwing University

(2.6/4.0) • Cyberjaya, Malaysia • 2006–2007***

Design and Visual Communications, General, Art History & Design Principles Focus.

Google UX Design Specialization Certificate

(97/100) • San Francisco, US • 2021

Completed seven User Experience Design (UXD), and User Experience Research (UXR) courses, developed by Google, that included conducting usability studies, Figma, and Adobe XD, Prototyping, Sketching And Ideating, and Wireframing.

*Verified International Academic Qualifications by Nuffic (Diplomawaardering), and World Education Services (WES).

**Verified International Academic Qualifications by Nuffic (Diplomawaardering).

***Awarded in 2010.

Translator at Movement On The Ground (NGO)

Utrecht, Netherlands • Jun 2023 – Jun3 - Present

• Cause Environment, Volunteered as a host translator for the Centraal Orgaan opvang asielzoekers (COA) within its location at Budel, My delay task is helping asylum seekers communicate with the COA staff.

Translator at VluchtelingenWerk (NGO)

Utrecht, Netherlands • May 2023 – Jun3 -Jun 2023

• Cause Human Rights, Volunteered as a host translator for the VWN within its location at Ter Apel, My delay task was helping asylum seeker communicate with the VWN and understand their rights.

Activities Coordinator at COC Central Netherlands (NGO)

Utrecht, Netherlands • 2022 – Present

• Cause Human Rights (LGBTI+ Rights). I am volunteering as an activities' coordinator for the Cocktail project, COC Midden-Nederland in Utrecht. This project aims to break through the isolation of LGBTI+ asylum seekers and refugees and introduce them to the Dutch LGBTI+ community within the surrounding area safely.

Media Consultant at Ministry of Media (Gov)

Riyadh, KSA • 2021

• Cause Economic Empowerment (Research Participation). I participated in research which aimed to develop better media policies that align with KSA 2030 development vision.

Social Media Marketing Specialist at Oyouny Health Foundation Riyadh, KSA • 2021

• Cause Sight Health (Donation Campaign). I launched and managed an online campaign on both Twitter and Snapchat paid Ads platforms during the annual charity season in MENA, which raised over 4 Million SAR (1 Million Euros) for the Oyouny health association.

Mentor at Curtin University (Alumni Relations Office)

Perth, Australia • 2021

• Cause Education (The NEXT STEP Mentor Program). The program matches Curtin students in their final study years and recent graduates (1-2) years with industry professionals. Mentors include Curtin alumni, staff, and industry partners who assist with their mentee's transition into graduate employment.

UX Design, UI Design, Information Architecture, Storyboarding, Personas, Wireframing, Prototyping, Interaction Design, Design System, User Research, Inclusive Design, Design Thinking, Design Sprint, Storytelling, Creative Advertising Design, Graphic Design, Qualitative Research, Quantitative Research, Social Media Advertising, Native Advertising, Product Placement, Branding, Public Relation, Figma, Adobe (XD, Illustrator, Photoshop, InDesign).

International Postgraduate Scholarship (Jul 2019)

King Saud University (Riyadh, Saudi Arabia)

Cultural Exchange Scholarship (Jul 2013) 

Ministry of Education (Saudi Arabia)

President’s Award for Excellence (Sep 2010)

Malaysia Design Innovation Centre & LUCT (Malaysia)

International Undergraduate Scholarship (Dec 2005)

Ministry of Higher Education and Scientific Research (Yemen)

English bilingual proficiency.

Arabic  Native proficiency.

Dutch  Absolute beginner.

Digitizing Public Relations in the Saudi Government Sector: A Survey Study of Public Relations Practitioners in four Major Ministries. Joint research (TBP)

The Usage and Gratification of Podcast: A Survey Study in the Kingdom of Saudi Arabia Joint research (TBP)

The difficult dialogues of reforming issues in Yemen’s Drama: A case study of TV Series Hami Hamak, and Foursa Akhirah (2015)

Dramatica in adverts: An analysis study of dramatic storytelling in Arab brands advertisements. (2018)